2,000+
VOLUNTEER LEADS
01 / THE CHALLENGE
Attract nationally.Convert locally.
Scouts Canada needed to attract prospective volunteers nationally while helping local Scout Groups turn interest into meaningful conversations and onboarding.
02 / ACQUISITION
2,000+ leads,nationally.
Led the development of national volunteer recruitment marketing designed to generate prospective volunteer leads.
2,000+
VOLUNTEER LEADS
03 / CONVERSION
The lead wasonly the beginning.
The strategy extended beyond advertising. A structured follow-up and onboarding system was developed to help Group Commissioners contact prospective volunteers — text outreach scripts, follow-up messaging, conversation guidance and an onboarding approach.
04 / ENABLEMENT
Train the peoplewho show up.
Led training for Group Commissioners on how to use the scripts, contact prospective volunteers and move leads toward meaningful conversations and onboarding.
Result
2,000+ prospectivevolunteer leads.
2,000+
PROSPECTIVE VOLUNTEER LEADS
Capabilities