CHIPMUNKS.

01 / THE OPPORTUNITY

What if the Scoutingjourney started earlier?

Chipmunks began as an internal exploration: developing and testing a new Early Years program offering within a national organization.

02 / FROM IDEA TO PILOT

Concept.Test.Launch.

Involvement in helping develop the initiative internally — developing the Chipmunks name, helping shape the concept, working cross-functionally with internal teams, helping build and refine the program proposition, internal testing, and supporting development toward pilot and launch.

04 / BUILDING SOMETHING NEW

Early concepts,long conversations.

Program materials, naming work, internal development sessions, positioning workshops and pilot imagery — all part of the broader program and brand development process.