01 / THE CHALLENGE
Real moneyfrom a small budget.
Create a focused Giving Tuesday fundraising campaign capable of generating donations despite an extremely limited paid-media budget.
02 / THE CAMPAIGN
One story.Seven days.One budget.
Good Bandit developed and executed a one-week social media and digital advertising campaign across Meta platforms, including Facebook and Instagram. The campaign connected fundraising story, social content, paid distribution and a clear donation objective.
Fundraising StorySocial ContentPaid DistributionDonation Objective
Result
Small budget.Real impact.
$100 CAD
META AD SPEND
7 DAYS
CAMPAIGN
$961 USD
RAISED
Because campaign spend and funds raised are denominated in different currencies, we do not display a conventional ROAS.
Capabilities
Fundraising StrategyCampaign DevelopmentSocial MediaMeta AdvertisingCopyDigital Fundraising